"CONTOUR"ART FAIR
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NIZHNIY NOVGOROD, sheraton kremlin
TEATRALNAYA SQUARE 1
15.05-18.05.2025
If you are looking for a sign here it is
The phrase “If you are looking for a sign, here it is” — first popularized online as a viral meme — has quickly evolved into a symbol of fresh ideas and daring decisions across various spheres of modern life.

In the realm of art, it becomes a kind of motivational quote that lies at the heart of any artistic expression. It suggests that art itself is a sign — always open to being revisited, reinterpreted, and reinvented.

Through signs, artists share their perception of contemporary reality and infuse it with new significance. Every work of art becomes not just a visual object, but also an act of communication. It is a living form, capable of being refracted through personal experiences and sociocultural phenomena.

The artists whose works are on display at the booth of the SOYUZ cultural project — Sergey Alfyorov, Sasha Gorelikov, Tamara Shipitsina, Lena Chetverik, and Viktor Zhdanov — use signs as a universal tool for exploring and exchanging new ideas and interpretations.